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What Google charges to reach a software buyer by category, why the same buyer costs less months earlier, and how to pick B2B SaaS marketing channels from that. Click prices pulled the day this was written.
What the tiers on the market actually contain, why two packages holding the same number of posts can differ eightfold in price, and what gets billed on top of the monthly fee. Built on the package tiers and search data read on 8 September 2026.
Founder-led marketing puts the owner on camera instead of the business logo. Here is what we measured across 660 local business accounts, why the buyer decides on a person, and what the owner actually has to do.
Why founder-led distribution beats paid acquisition for small SaaS, what the go-to-market channels cost, and how to keep publishing while shipping. Prices published.
An honest comparison of the two big AI avatar tools and the third option nobody lists: paying for the finished videos rather than the software. Real prices and what each actually costs you in time.
GEO optimises to be quoted in an AI answer. SEO optimises to be ranked in a list of links. Here is what that difference changes in practice, where the two overlap, and what to expect from anyone selling AI SEO services.
Sourced 2026 numbers for social media management: freelancer, agency, in-house and done-for-you video. What each costs, what the quote leaves out, and how to compare them.