The work is similar everywhere we go. Somebody decides who to trust before they ever make contact, and they decide it on a screen.
One new customer is worth enough here that being the name people recognise pays for itself. That holds for a dental practice and it holds for a software company. If your business works the same way and is not on this list, the answer is usually still yes.
When someone finally needs a dentist, they should already know your face.
When someone finally books treatment, they should already know your face.
When something breaks, they should already know your face.
When someone finally decides to start, they should already know your face.
Nobody shops for a lawyer. They call the one they already trust.
By the time they are ready to sell, they should already know your face.
The client you win in January decided in November.
Founders with an audience ship the same product and win.